Hi I'm Jess!
brand strategist & web designer
I have an obsession with thoughtful design and impactful brands. Through my 13+ years of experience, I have seen the unstoppable power of intentional branding. That is why I went all in on creating Studio Soluna to help passionate entrepreneurs and businesses build memorable online experiences that their audience cannot resist
Soluna's design philosophy
It's one thing to design something that looks amazing but we believe that that must be paired with purpose and strategy in order to do it's job. We design to visually communicate what your brand stands for
Branding is a comprehensive embodiment of who your company is and what it stands for. It goes beyond just a logo, fonts and colors. It's the guiding force that's baked within each layer of your business that aligns the right people to you
BRANDING IS MORE THAN just a LOGO
Attention spans are short and effective brands have the power to stop the scroll. Impactful brands position themselves to not be ignored. We work to define your key differentiators so we can build a bridge to your most aligned audience
effective brand design stands out
GOOD DESIGN NEEDS PURPOSE & STRATEGY
My Story
2017
what led me here today
2012
2014
2016
I decided to put roots down and create a home base in Berlin, Germany and shifted my business to photography
I started an ethical fashion brand and it failed miserably but what I learned here set a foundation for my entire career
I launched a design blog and branding company. I learned how to utilize social media to grow my business
I left on a 1 year world trip while continuing to run my business remotely. It was a WILD adventure to say the least!
next
My Story
2024
what led me here today
back
2020
2021
2022
Today, I rediscovered my entrepreneurial spirit and fell back in love with branding. I left my full-time job to restart my design studio
Covid turned my life upside down. I had to shut down my photography business but took my side hustle selling design templates and turned it into a full-time business. It still runs in the background today!
I left Germany and moved back to the U.S. because I desperately needed community and to get back to my support system
I slowly phased out my business and took an opportunity working for a consulting firm where I led a design team to get startups ready for fundraising
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